St Kilda Festival Wrap Up

If you haven’t been to the St Kilda festival before I would definitely recommend checking it out if you get the chance. The streets were overtaken with dancers, musicians, extreme sports, market stalls, rides AND an estimated 300,000 visitors!

The Crocs ‘dive into comfort’ pillow certainly drew a crowd despite the atrocious heat, followed by gale-force winds (that’s Melbourne weather for you!). I was there with the rest of the Crocs Comfort Crew ‘manning’ the pillow. We had more than 500 comfort divers ranging from wizards to rock-stars to superheroes and fairies. Even the ‘big kids’ had their share of fun! Check out some of the snaps below.

Dive into comfort 1

Crocs Australia’s General Manager Steve (a.k.a Crocodile Dundee) set the ‘dive into comfort’ benchmark high with this dive.

Dive into comfort 2

Is it a bird? Is it a plane? No, it’s…….

dive into comfort 5

Tinker Bell makes an appearance.

dive into comfort 3

Talk about an ‘air guitar’!

Make sure you check our Facebook page tomorrow as we’ll be uploading the top 10 ‘dive into comfort’ photos for you to vote for your favourite dive. The winner will receive $200 worth of Crocs product and 2 tickets for The Color Run Melbourne, so if you took a dive on the comfort pillow and haven’t shared your photo yet with the hashtag #findyourfun now’s the time to do it!

For those of you who missed out on a dive….we have some exciting news coming your way so stay tuned!

Most memorable moments:  The Hare Krishna parade was pretty amazing. Dancing, drums, cymbals and singing surrounded a colourful sky-high chariot along the St Kilda foreshore.

The Zumba dancers…WOW! And they make it look so easy too!

Moments I’d rather forget: The weather! That’s two events in a row that the Melbourne weather has let us down! Third time lucky?

The roaming St Kilda seagull mascots. They definitely confirmed what a nuisance those birds can be!


Jess from the Crocs Comfort Crew encounters an unwelcome guest!


Get set to Swelter…again!

It’s a cruel, cruel summer…well at least it will be over the weekend and 80′s pop group Bananarama think so!

Melbourne’s in for a max of 41 on Sunday! (now which one of my friend’s has a swimming pool?) If you’re heading down to the beach, make sure you grab yourself a pair of trustworthy flips, because you don’t want to end up like this guy!

Watch here to find out what happens – especially the new dance move he’s created!

PS – you can get 25% off the featured flips in the video.


Postcards from Portsea

Well Australia Day has come and gone for another year. It’s definitely one of my favourite public holidays to celebrate – especially when you’re lucky enough to spend it somewhere as divine as Portsea. I was there with the rest of the Crocs Comfort Crew for the Portsea Swim Classic (I know what you’re all wondering but no I didn’t compete!)

Highlights – The swim attracted some of Melbourne’s fittest. Not only were we impressed with their swimming stroke but they weren’t too hard on the eye either!

Lowlights – Experiencing a cold-wintery day in the middle of Summer! The weather definitely wasn’t on our side until it hit midday!

Portsea Swim Classic PhotosKadee

Top 5 ‘Aussie’ things to do this Australia Day Long Weekend

The Australia Day long weekend is nearly in sight! Check out our top iconic Aussie suggestions to celebrate the weekend in true blue style!

sublime sports

We are known to be a sport-obsessed nation and are in for a massive weekend of action! The Australian Open is in full swing with the women’s final on Saturday and men’s on Sunday. Or what’s more Aussie than a day at the Cricket!

Festival Fever

Sydney-Siders can enjoy Sunday soaking up the tunes of Snoop Dogg (or should I say Snoop Lion) at the Big Day Out.

backyard BBQ

Snags, esky, Hottest 100, friends and family. Perfect way to kick back and relax!

Sun & Surf

Throw on some swimwear, grab a pair of flips (Crocs of course), head down to the beach and get some much-needed R & R this Australia Day. I’ll be beachside at Portsea (stay tuned for a post).

Firework Fun

Let your Australia day go off with a bang (excuse the pun)! Watch the sky light up for some great all-round family fun!

 PS – be sure to let me know how you’ll be spending your Australia Day long weekend!


Back to School

Back to School Decal proof

We’ve got you covered for all your back-to-school needs!

Head into a Crocs store now until the 2nd February for 20% off kids shoes and accessories (excludes Jibbitz).




Midsummer Must-Haves

We’re already midway through the best three months of the year (by that I mean summer of course). I think it’s safe to say that the warmer weather took a slight detour this time-round, but it’s definitely heating up out there! And it doesn’t seem to be going anywhere in a hurry either, so a midsummer wardrobe assessment is not out of the question!

Number one on our midsummer must-haves list …..FLIPS! User-friendly, comfortable, and an effortless summer look for the whole family.


Women’s Really Sexi Flip – $29.99


Top & Right: Men’s Retro Flip $49.99 Bottom Left: Kids Retro Flip $39.99

PS – Head online or in-store now and buy a pair of flips to get 20% off your next purchase!* (see online and in-store for details).



Hello 2014!

I haven’t had the chance to say it yet – so Happy New Year! Can you believe we are already more than a week into 2014? More importantly, how’s your list of new year’s resolutions going? Don’t worry, I’ve got mine too. But this year I’m pledging not be part of the 88% of people who admit they’ve failed to achieve their resolutions when the new year is rolling in. I’ll keep you updated on my progress. Oh, and don’t forget to tell me what your resolutions are!






We’re Breaking the Mould!

break the mould
1.      to make a change that breaks an established habit, pattern etc.
2.      to do something differently, after it has been done in the same way for a long time.

Break the Mould brings you Crocs as you’ve never seen it. No longer does Crocs = Clogs but Colour, Comfort, Fun, and Innovation!

If we were a day of the week- we could never be just one day. We would be a weekend away, a last minute trip with friends or an outdoor adventure with the family.

Shake off what you believe and let’s #breakthemould