Category Archives: Innovation

Have you met Colorlite™?

Just when you thought Crocs couldn’t get any better, we’ve reinvented comfort with a new revolutionary material – Colorlite™.

Inspired by the paper folding art of origami, the Colorlite™ collection is so innovative, it’s constructed from just one piece of our Croslite™ material! Yep, you read that correctly – a single sheet is flattened and folded into a shoe! It doesn’t get any more revolutionary than that!

Origami anyone? Colorlite™ construction in action.

ColorLite™ material is an even softer, lighter, more colourful way to get Crocs comfort. It’s a Crocs kind of leather that you won’t find anywhere else! As amazed as we are with this new technology? Find out more here!

Check out the handcrafted Colorlite™ range in-store and online now! Available in a women’s loafer and ballet flat as well as a men’s loafer.

You won’t believe they’re Crocs!


2015 Sneak Peek

It’s sales conference time at the Crocs HQ so I thought I’d give you an insight into where we’ve drawn inspiration from for our 2015 line.

Our design team filters global market, consumer and social trends into the unique and innovative styles that personify Crocs.

World leading fashion trend forecaster WGSN has given the following analysis of colour trends for 2015: “vitamin-enriched shades show a real burst of fresh colour…contrasted with super-washed-out pastels, iridescent metallics, calming greens and new blues.”

Here’s a snapshot of the key colours that have been forecasted for footwear and accessories:


Inspired by these colour trends, our 2015 line also draws inspiration from our unique brand heritage “born on a boat, raised in the mountains”.

Born as a simple, comfortable boat shoe, this time round our journey takes us to one of the most talked about countries – Brazil: current host of the World Cup and 2016 Olympics!


In this trend blues transcend a tropical and beachy feel.


We draw more inspiration from the mountains of our motherland – Boulder, Colorado. Snow-capped mountains are replaced with the rich earthy tones of desert mountains reflecting the dominance of tribal influences on the runway.


In this trend we see oranges take on spicy and peachy hues.


Who’s excited about our 2015 line? We certainly are!


Meet Your Perfect Travel Companion

Is it too early in the year to be planning a cheeky travel adventure? Never! But apart from the usual suspects on the travel essentials checklist (you know – passport, luggage, spending money, phone to call mum) we tend to neglect the real necessities, like comfortable footwear!

Seriously, there is nothing worse than spending the day exploring the cobbled streets of Paris followed by a stroll through the Jardin Du Luxembourg and finally a climb to the top of the Eiffel Tower wearing shoes that have left your feet for dead (and yes, this did happen to me!)

 But this is never to happen again! Let me introduce you to your perfect travel companion – the Stretch Sole.


Made with Crocs Fit2U technology™ the Stretch Sole gives your feet the room they need to stretch and flex. The range features articulated outsole pods held together by a stretch cord, meaning the shoe stretches and flexes as you walk, while also retaining shape. The stretchable canvas uppers allows for a custom fit making them perfect for those of you like me who actually wear half sizes!

Here we go…this will explain it a little better.


stretch soles

Left: Women’s Stretch Sole Flat $89.99. Right: Men’s Stretch Sole Loafer – $99.99

But not only are the Stretch Soles incredibly comfortable, they are so flexible that you can literally fold them up in your luggage (meaning more space for more shoes!)

So get packing, I’m ready!


Passport – check. Reading material – check. Stretch Soles – check.