It’s sales conference time at the Crocs HQ so I thought I’d give you an insight into where we’ve drawn inspiration from for our 2015 line.
Our design team filters global market, consumer and social trends into the unique and innovative styles that personify Crocs.
World leading fashion trend forecaster WGSN has given the following analysis of colour trends for 2015: “vitamin-enriched shades show a real burst of fresh colour…contrasted with super-washed-out pastels, iridescent metallics, calming greens and new blues.”
Here’s a snapshot of the key colours that have been forecasted for footwear and accessories:
Inspired by these colour trends, our 2015 line also draws inspiration from our unique brand heritage “born on a boat, raised in the mountains”.
Born as a simple, comfortable boat shoe, this time round our journey takes us to one of the most talked about countries – Brazil: current host of the World Cup and 2016 Olympics!
In this trend blues transcend a tropical and beachy feel.
We draw more inspiration from the mountains of our motherland – Boulder, Colorado. Snow-capped mountains are replaced with the rich earthy tones of desert mountains reflecting the dominance of tribal influences on the runway.
In this trend we see oranges take on spicy and peachy hues.
Who’s excited about our 2015 line? We certainly are!